See exactly what your users do — and why they leave

25 analytics features. One SDK under 5KB. Every question answered in one platform.

Session Replay

Replay any user session in pixel-perfect detail. 44 capture modules record mouse movements, clicks, scrolls, network requests, and console logs — synchronized on a single timeline. See the full context behind every bug, drop-off, and conversion.

Heatmaps

Visualize where users click, move, and scroll on your pages. Overlay real interaction data to identify dead zones and optimize layouts.

Form Analytics

Understand exactly how users interact with your forms. Track field-level engagement, drop-off points, and completion rates.

Error Tracking

Automatically capture JavaScript errors, unhandled promise rejections, and network failures.

Web Vitals

Monitor Core Web Vitals (LCP, CLS, INP) and other performance metrics for every visitor.

Conversion Funnels

Define multi-step conversion funnels and identify exactly where users drop off.

Feedback Widgets

Collect qualitative user feedback with customizable in-app widgets using Shadow DOM isolation.

Privacy by Design

Three consent modes, automatic PII detection, IP anonymization, and data-traceflair-ignore for sensitive elements.

Plugin System

Only ship what you need. Core under 3KB, add capabilities via tree-shakeable plugins.

Bot Detection

Automatically filter out bot traffic, crawlers, and automated scripts.

Realtime Dashboard

See active visitors on your site right now. Live event stream updated every 5 seconds.

Segment Builder

Create custom audience segments by device, country, behavior, or any combination of rules.

Traffic Sources

See where your visitors come from — organic, paid, referral, social, or direct. Track UTM campaigns.

Cohort Analysis

Group users by acquisition date and track how they behave over weeks or months.

Retention Analysis

Measure how many users return after their first visit. Track Day 1, Day 7, and Day 30 retention.

Attribution

Multi-touch attribution models — last click, first click, linear, time decay. Know which channels drive revenue.

A/B Testing

Run experiments with traffic splitting, goal tracking, and statistical significance calculations.

E-Commerce Analytics

Track revenue, transactions, average order value, cart abandonment, and product performance.

Data Export

Export events and sessions as CSV, JSON, or NDJSON. Your data, your way — no vendor lock-in.

Ad Cost Import

Import ad spend from Google Ads, Meta, and more. Calculate true ROAS and CPA across campaigns.

Engagement Analytics

Attention scores, rage clicks, dead clicks — understand how engaged your users really are.

Network Analytics

Monitor API performance — response times, error rates, and request volume per endpoint.

Navigation Flow

Visualize user journeys — page transitions, top paths, and entry/exit points across your site.

Compliance Dashboard

GDPR/ePrivacy audit scores, cookie tracking, third-party script detection, and compliance history.

Technology Insights

Browser, OS, device type, and screen resolution breakdown for every visitor.

Session Replay

Replay any user session in pixel-perfect detail. 44 capture modules record mouse movements, clicks, scrolls, network requests, and console logs — synchronized on a single timeline. See the full context behind every bug, drop-off, and conversion.

  • DOM mutation tracking with MutationObserver
  • Input masking for privacy (PII protection)
  • Network request & response capture
  • Console log recording
  • Device orientation & touch events
Try Session Replay

Heatmaps

Visualize where users click, move, and scroll on your pages. Overlay real interaction data to identify dead zones, popular areas, and optimize your layouts for conversion.

  • Click, move, and scroll heatmaps
  • Rage click & dead click detection
  • Responsive viewport filtering
  • Export as image or data
See your heatmaps

Form Analytics

Understand exactly how users interact with your forms. Track field-level engagement, drop-off points, hesitation time, and completion rates to fix the fields that lose you conversions.

  • Field-level interaction tracking
  • Abandonment funnel per form
  • Hesitation & correction detection
  • Completion rate by field
Analyze your forms

Error Tracking

Automatically capture JavaScript errors, unhandled promise rejections, and network failures. See the exact session replay leading up to each error for faster debugging.

  • Automatic JS error capture with stack traces
  • Linked session replay for each error
  • Error grouping and trend analysis
  • Network error monitoring
Start catching errors

Web Vitals

Monitor Core Web Vitals (LCP, CLS, INP) and other performance metrics for every visitor. Track trends over time and get alerted when performance degrades.

  • LCP, CLS, INP, FCP, TTFB tracking
  • Real user monitoring (RUM)
  • Historical trends and alerts
  • Performance by device and connection
Monitor your vitals

Conversion Funnels

Define multi-step conversion funnels and identify exactly where users drop off. Compare funnel performance across segments, time periods, and A/B tests.

  • Multi-step funnel definition
  • Drop-off analysis per step
  • Segment comparison
  • Time-based funnel trends
Build your first funnel

Feedback Widgets

Collect qualitative user feedback with customizable in-app widgets. Shadow DOM isolation ensures your widget styling never conflicts with your site.

  • In-app feedback widget
  • NPS and satisfaction surveys
  • Shadow DOM isolation
  • Targeted display rules
Collect feedback

Privacy by Design

Three consent modes (opt-in, opt-out, implied), automatic PII detection, IP anonymization, and data-traceflair-ignore for sensitive DOM elements. GDPR-ready out of the box.

  • 3 consent modes: opt-in, opt-out, implied
  • Automatic PII detection & masking
  • IP anonymization
  • data-traceflair-ignore for sensitive areas
Review privacy docs

Plugin System

Only ship what you need. Every feature is a plugin — install the core (<3KB) and add capabilities one by one. Tree-shakeable, no bloat.

  • Core SDK under 3KB gzipped
  • Tree-shakeable plugin architecture
  • Custom plugin API
  • CDN bundle or npm packages
Install your first plugin

Bot Detection

Automatically filter out bot traffic, crawlers, and automated scripts. Keep your analytics clean and your event quotas accurate.

  • User agent analysis
  • Behavioral pattern detection
  • Known bot signature filtering
Filter bot traffic

Realtime Dashboard

See who's on your site right now. The realtime dashboard shows active visitors, current pages, and a live event stream — updated every 5 seconds. No more waiting for yesterday's data.

  • Active session count in real time
  • Events per minute tracking
  • Current page distribution
  • Auto-refresh every 5 seconds
See live visitors

Traffic Sources

Know exactly where your visitors come from. Break down traffic by channel — organic, direct, referral, paid, social — and track UTM campaign performance down to the keyword level.

  • Channel breakdown (organic, direct, referral, paid, social)
  • Top referrer domains with session counts
  • UTM campaign tracking (source, medium, campaign)
  • Geographic visitor distribution
Track your traffic

Segment Builder

Slice your data any way you want. Build custom audience segments using rules like country, device type, browser, referrer, page views, session duration, or any combination. See how different audiences behave.

  • Rule-based segment creation
  • AND/OR logic for combining conditions
  • Device, country, browser, URL, event filters
  • Estimated matching user count
Build your first segment

Cohort Analysis

Group users by when they first visited and track how they behave over time. See week-over-week or month-over-month retention patterns and identify what drives long-term engagement.

  • Weekly and monthly cohort granularity
  • Retention matrix visualization
  • Acquisition-based grouping
  • Trend comparison across cohorts
Analyze your cohorts

Retention Analysis

How many users come back? Retention curves show you Day 1, Day 7, Day 14, and Day 30 return rates. Identify what keeps users engaged — and what causes them to churn.

  • Day 1 through Day 30 retention rates
  • Weekly and monthly retention views
  • Retention curve visualization
  • Compare retention across segments
Track your retention

Attribution

Which marketing channel actually drives revenue? Attribution models show you the full picture — from first touch to final conversion. Compare last click, first click, linear, and time decay models side by side.

  • Last click attribution
  • First click attribution
  • Linear and time decay models
  • Revenue and conversion attribution by channel
See your attribution

A/B Testing

Test changes before you commit. Set up experiments with traffic splitting, define conversion goals, and let Traceflair calculate statistical significance. Ship what works, kill what doesn't.

  • Create experiments with multiple variants
  • Configurable traffic split weights
  • Goal event tracking per variant
  • Statistical significance calculation
Run your first experiment

E-Commerce Analytics

Built for online stores. Track revenue, transactions, average order value, and cart abandonment rates. See the full shopping funnel from product view to payment confirmation.

  • Revenue and transaction tracking
  • Average order value and conversion rate
  • Cart abandonment funnel
  • Product-level performance metrics
Track your revenue

Data Export

Your data belongs to you. Export events and sessions in CSV, JSON, or NDJSON format. Filter by date range. No vendor lock-in, no data hostage situations.

  • Export as CSV, JSON, or NDJSON
  • Events and sessions export
  • Date range filtering
  • Full data portability
Export your data

Ad Cost Import

Bring your ad spend data into Traceflair. Import costs from Google Ads, Meta, LinkedIn, and other platforms. Calculate true ROAS and CPA across all your campaigns in one place.

  • Import from Google Ads, Meta, LinkedIn
  • Total spend, clicks, CPC, CTR metrics
  • Platform and campaign breakdown
  • True ROAS calculation
Import your ad costs

Engagement Analytics

Go beyond page views. Engagement analytics measures attention scores, detects rage clicks (users clicking furiously) and dead clicks (clicks on non-interactive elements). Understand how engaged your users really are.

  • Attention score per page
  • Rage click detection and analysis
  • Dead click identification
  • Engagement timeline visualization
Measure engagement

Network Analytics

Monitor your API endpoints from the user's perspective. Track response times, error rates, and request volume for every endpoint. Find slow APIs before they impact user experience.

  • Response time per endpoint
  • Error rate monitoring
  • Request volume over time
  • Endpoint performance ranking
Monitor your APIs

Compliance Dashboard

Stay ahead of GDPR and ePrivacy regulations. The compliance dashboard audits your site for privacy issues, tracks cookies and third-party scripts, detects unknown trackers, and maintains a compliance history.

  • GDPR/ePrivacy compliance audit score
  • Cookie categorization (essential, analytics, marketing)
  • Third-party script detection
  • Historical compliance trends
Audit your compliance

Technology Insights

Know your audience's technology stack. See browser distribution, operating system breakdown, device types, and screen resolutions. Optimize for the platforms your users actually use.

  • Browser and version distribution
  • Operating system breakdown
  • Device type analysis (desktop, mobile, tablet)
  • Screen resolution statistics
See your tech stack

See what your users see. Fix what they struggle with.

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