Privacy Policy

1. Introduction

Traceflair ("we", "us", "our") operates the traceflair.com website and the Traceflair analytics platform. This privacy policy explains how we collect, use, and protect information when you use our services.

2. Data We Collect

2.1 Website Visitors

When you visit traceflair.com, we collect:

• Pages visited and time spent
• Browser type and operating system
• Referral source
• Anonymized IP address

2.2 Account Holders

When you create an account, we collect:

• Name and email address
• Company name (optional)
• Billing information (processed by Stripe/PayPal)

2.3 End-User Data (Analytics)

Traceflair collects analytics data from your website visitors based on your configuration. This may include:

• Page views and navigation patterns
• Click, scroll, and mouse movement data
• Session recordings (DOM snapshots)
• Form interaction data (field-level, not values)
• JavaScript errors and network requests
• Core Web Vitals performance metrics

3. Consent & GDPR

Traceflair supports three consent modes to help you comply with GDPR, ePrivacy, and other regulations:

• Opt-in (default): No data is collected until the user explicitly grants consent.
• Opt-out: Data is collected by default. Users can revoke consent at any time.
• Implied: Data collection begins immediately (for non-EU contexts or where consent is not required).

Additionally, the data-traceflair-ignore attribute can be applied to any HTML element to exclude it from session recording and analytics.

4. Data Processing

We process data to:

• Provide analytics services as configured by account holders
• Improve our platform and services
• Process payments and manage subscriptions
• Send service-related communications

5. Data Retention

Analytics data is retained based on your plan tier:

• Free: 7 days
• Pro: 30 days
• Business: 90 days
• Enterprise: 365 days (configurable)

Account data is retained for the duration of your account and deleted within 30 days of account closure.

6. Self-Hosting

When you self-host Traceflair, all data remains on your infrastructure. We have no access to your analytics data. This privacy policy only applies to data processed through our hosted service.

7. Your Rights

Under GDPR and applicable data protection laws, you have the right to:

• Access your personal data
• Rectify inaccurate data
• Request deletion of your data
• Object to processing
• Data portability
• Withdraw consent at any time

To exercise these rights, contact us at privacy@traceflair.com.

8. Contact

For privacy-related inquiries, contact us at privacy@traceflair.com.