A/B Testing Guide: How to Run Experiments That Actually Improve Conversions
How to form hypotheses, calculate sample sizes, reach statistical significance, and avoid the 5 most common mistakes that invalidate results.
Read article →Traceflair Blog
Insights, tutorials, and updates from the Traceflair team.
User Segmentation: How to Group Users and Understand What They Need
Behavioral, technographic, acquisition, and geographic segments explained. How to build segments that answer real product questions.
Read article →
Customer Journey Analytics: How to Map the Path Users Actually Take
Map the real customer journey using session replay, funnel analytics, and behavioral data. Identify drop-off points and fix friction at every stage.
Read article →
Product Analytics Dashboard: The Metrics That Actually Matter
The 8 metrics every product team needs, how to avoid vanity metrics, and how to structure a dashboard that drives decisions, not just reports.
Read article →
Hotjar Alternative: Why Teams Are Switching in 2026
SDK size, missing features, no self-hosting — 5 reasons teams switch from Hotjar and how to migrate in 5 minutes.
Read article →
What Is Session Replay? The Complete Guide for Product Teams
How session replay works, what it reveals that analytics can't, and how to get started with privacy in mind.
Read article →
How to Reduce Form Abandonment: A Data-Driven Guide
60-80% of users abandon forms. Benchmarks by industry, the 7 most common causes, and a step-by-step optimization framework backed by field-level analytics data.
Read article →
Best Web Analytics Tools in 2026: A Practical Comparison
GA4, Hotjar, FullStory, PostHog, Plausible, Matomo, Traceflair — compared on features, pricing, privacy, and SDK size.
Read article →
GDPR-Compliant Analytics: The 2026 Guide for EU Companies
What GDPR requires from analytics tools, why Google Analytics remains problematic, 3 approaches to compliance, and a 10-question vendor checklist.
Read article →
Website Heatmaps: What They Tell You and How to Use Them
Click, scroll, and movement heatmaps explained. How to read them, 5 insights that drive results, and how to set them up without slowing your site.
Read article →
Why We Built Traceflair: The Case for Privacy-First Analytics
Analytics platforms turned user data into their own product. Prices climbed to five figures. Self-hosting was never an option. We built Traceflair to change that.
Read article →
Session Replay Done Right: Privacy-First Recording
Session replay records everything users do — including sensitive data. Here's how 3 consent modes, automatic PII detection, and input masking make it GDPR-safe.
Read article →
Form Analytics: Finding the Fields That Lose You Conversions
60-80% of users abandon your forms. Field-level analytics reveals exactly which fields cause the most drop-offs — and a 4-step framework to fix them.
Read article →
Self-Hosting Traceflair with Docker: A Complete Guide
One docker compose up gives you session replay, heatmaps, and form analytics on your own servers. Full data sovereignty in under 10 minutes.
Read article →Your users are telling you something. Start listening.
Free to start. No credit card required. Set up in under 5 minutes.
Start Free Trial