Traceflair vs FullStory
FullStory offers enterprise-grade session replay. But Traceflair adds heatmaps, form analytics, Web Vitals, self-hosting, and a free tier — in an SDK that's 12x smaller.
Choose Traceflair if:
- You need heatmaps, form analytics, and Web Vitals built in
- You want to self-host for full data sovereignty
- SDK performance matters (under 5KB vs FullStory's ~60KB)
- You need a free tier or affordable pricing starting at $29/mo
- You want automatic PII detection and masking
Choose FullStory if:
- You need enterprise-grade session replay with deep analytics
- You rely on AI-powered insights and frustration scoring (Signals)
- You need a large integrations ecosystem (Salesforce, Segment, etc.)
Feature-by-Feature Comparison
| Feature | Traceflair | FullStory |
|---|---|---|
| Session Replay | 44 capture modules, pixel-perfect | Enterprise-grade, deep analytics |
| Heatmaps | Click, move, scroll | Not available |
| Form Analytics | Field-level tracking, hesitation, drop-off | Not available |
| Error Tracking | JS errors, rejections, network failures | Basic error detection |
| Web Vitals | LCP, CLS, INP monitoring | Not available |
| AI Insights | Planned | Signals — frustration scoring, anomaly detection |
| Funnels | Multi-step conversion funnels | Conversion funnels |
| Surveys & Feedback | In-app widgets, NPS | Not available |
| Self-Hosting | Docker, full data sovereignty | Cloud only |
| GDPR Compliance | 3 consent modes, PII masking, IP anon | Privacy controls, data masking |
| PII Detection | Automatic detection and masking | Private-by-default with exclusion rules |
| SDK Size | <5KB gzipped | ~60KB |
| Plugin System | Extensible plugin architecture | Not available |
| Click Analytics | Rage clicks, dead clicks, click maps | Rage clicks, dead clicks |
| Integrations | npm, script tag, API | Salesforce, Segment, Slack, 100+ integrations |
| Free Tier | 10K events/mo, 7-day retention | No free tier |
SDK Size Matters
Every kilobyte affects page load. Traceflair's modular architecture keeps the core tiny while plugins load on demand. FullStory's ~60KB script adds significant weight to every page.
Traceflair (gzipped)
FullStory script
Smaller
Privacy & Compliance
Traceflair
- 3 consent modes (opt-in, opt-out, implied)
- Automatic PII detection and masking
- IP anonymization built in
- Self-hosting for full data sovereignty
- data-traceflair-ignore for sensitive areas
- No third-party data sharing
FullStory
- Private-by-default recording
- Element exclusion rules
- SOC 2 Type II certified
- No self-hosting option
Pricing Comparison
| Tier | Traceflair | FullStory |
|---|---|---|
| Free | $0 — 10K events/mo | No free tier |
| Starter | $29/mo — 500K events | Contact sales (~$300+/mo est.) |
| Business | $79/mo — 1M events, 90-day retention | Contact sales (~$500+/mo est.) |
| Enterprise | Custom — unlimited, 365-day retention | Contact sales (~$1,000+/mo est.) |
| Pricing Transparency | Published on website, no surprises | Not published — requires sales call |
Migrate in Under 5 Minutes
Switching from FullStory is straightforward. No data migration needed.
Remove FullStory
Delete the FullStory script tag from your HTML.
Add Traceflair
Add the Traceflair script tag or install via npm.
Start Analyzing
Data starts flowing immediately. No configuration needed.
Frequently Asked Questions
Yes. Traceflair offers a free tier with 10,000 events per month and 7-day data retention. No credit card required. Paid plans start at $29/month for higher limits and longer retention. FullStory has no free tier.
Absolutely. Traceflair ships as Docker containers you can deploy on any infrastructure. Full data sovereignty — nothing leaves your servers. FullStory is cloud-only with no self-hosting option.
No. FullStory focuses on session replay and analytics but does not include heatmaps. Traceflair includes click, move, and scroll heatmaps out of the box at no extra cost.
Traceflair's core SDK is under 5KB gzipped — roughly 12x smaller than FullStory's ~60KB script. Plugins are tree-shakeable so you only load what you use.
FullStory does not publish pricing on their website. You must contact sales for a quote. Estimates range from $300 to $1,000+ per month depending on session volume and features. Traceflair starts free and paid plans begin at $29/month.
Migration takes under 5 minutes. Remove the FullStory script tag, add the Traceflair script tag or install via npm, and you're done. No data migration needed — Traceflair starts collecting fresh data immediately.
Compare Traceflair with Other Tools
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